In case you don't already know, Sega yesterday officially confirmed what "Orbi" is via an official Youtube channel. It's an computer generated, interactive zoo that's going to be based in Yokohama, Japan
http://arcadeheroes.com/2013/05/28/segas-orbi-unveiled-as-a-virtual-zoo-amusement-facility/
http://www.dna-association.com/segas-orbi-unveiled-as-a-virtual-zoo-amusement-facility/
Hope that settles the matter.