Re: PAL launch delay: what impact did it have?
Posted: Wed Feb 15, 2012 2:27 pm
Perhaps you may remember Sega Europe sponsoring four soccer teams during the Dreamcast days? Not sure how many millions went into those arrangements; do you think that could have used that money more wisely.
There's actually a very professional report done on the deal between Sega Europe and the UK soccer club, Arsenal. Nice stuff regarding the Dreamcast launch contained within; give it a read at: http://citt.management.dal.ca/Files/pdf%27s/DP-181.pdf
There's actually a very professional report done on the deal between Sega Europe and the UK soccer club, Arsenal. Nice stuff regarding the Dreamcast launch contained within; give it a read at: http://citt.management.dal.ca/Files/pdf%27s/DP-181.pdf