Dreamcast-Talk.com

An article at gametheoryonline.com argues that a good way for Dreamcast 2 to be successful is to partner with Apple.

Short summary:

Sega: software

Apple: hardware, marketing, digital distribution, apple store, etc.

Having exclusive rights to Sega's games (sonic, shenmue, virtua fighter, etc.) would probably be the best way for Apple to enter the console wars.

Check it out: http://gametheoryonline.com/2010/11/08/ ... deo-games/

iDream?

apple is still technically superior to MS in case you didn't know (& also more expensive )

if apple were to join forces with sega (something they should've done 10 years ago), the competition would be blown away

mazonemayu wrote:apple is still technically superior to MS in case you didn't know (& also more expensive )

if apple were to join forces with sega (something they should've done 10 years ago), the competition would be blown away

Agree with all of this.

Little over a year old article is no reason to ignore current conditions.

1. Apple neither wants in on consoles, nor would partner with Sega to do so. What everyone who even attempts to add these two things misses is that Apple flies solo. If you can name me something within the past 5 years that Apple purposely helped someone make directly as in commercial product(tech), I'll be impressed. Apple controls EVERYTHING, no if's and's or but's. All or nothing or don't bother. Try reading their EULA's sometime.

2. Apple has 82+Billion in cash to do whatever it pleases. They could market a console if they wanted to, or just buy Sega outright

3. Continuing #1, Apple has a trend that no one else matches. Apple single-handedly usurped Flash as the primary web standard with HTML5, which everyone including Adobe is quickly moving towards. PC desktop shipments worldwide are falling, but Mac desktop sales continue to grow exponentially as with macbooks, Iphones and Ipods. None of those products sales are dropping, only increasing. Apple HAS what it needs. The money it would receive from consoles would be pitiful next to the products they already have out. Even with a still small about 15% of the global computer market, they are pulling in over 55% of it's cash.

4. Profit Margin. Anything you buy from apple directly will not be cheap, EVER.

5. Apple has power. Apple has flipped IBM off in the past, told Adobe to go die, and can threaten Intel to make better chips and higher subsidies(and actually get them). They can even do the same to US cellular carriers(no bloatware, you charge what we say you can charge ect.).

Suggest something based on company cultures, health, decisions. Not just because one thinks it would be awesome.

HTML5 would have wiped out flash anyway even if Steve Jobs hadn't commented on it. Apple had no developmental part of HTML5.

Apples closed culture is both thier strongest assest and thier weakest link. They will always have their niche, but if they continue to exercise such tight control over content and user experiance, they will always just be a niche.

WildCard wrote:HTML5 would have wiped out flash anyway even if Steve Jobs hadn't commented on it. Apple had no developmental part of HTML5.

Apples closed culture is both thier strongest assest and thier weakest link. They will always have their niche, but if they continue to exercise such tight control over content and user experiance, they will always just be a niche.

Eventually? Yes
As Is stands now? No.

Apple did not partake in Development of HTML5, but without the backing of Apple, and Microsoft(eventually) HTML5 would be fighting a more stingy battle, because the market at large would yet realize it's immediate benefits which Apple heavily showed and supported.

Apple's culture and it's Niche position are the very reason it's alive today, and continues to show why people fail to grasp the nature of the company. For Apple, Market share is nearly irrelevant, more of a bonus. Profit and margins take the top priority. It is why even with windows supporters holding 80-85% of the market, that Apple is still making 55% of the cash.

Apple doesn't need market share like other companies do. Apple tried that strategy and nearly died. SEGA, however is not Apple, cannot gain apple's influence nor influential enough with any other to convince in aiding with it's return to hardware.

Although if you do have a company that with enough evidence you would like to present or anyone for that matter, I'd be happy to listen, just expect flack from me if applicable.

Ick apple id way too closed and controlling for us to have a sega console as we knew them anyway...it would be a horrible empty shell of a console in comparison to the sega consoles we love so I say its a good thing that sega isn't backed by apple. Sega had an this is innovation becuz no one else is doing it attitude and apple has a this is innovation becuz we say it is attitude...even tho ur competition does everything u can and more for less money which these days is a big point...